First, we’ll set up a discovery call where we discuss your needs and goals.

Next, we’ll build a Pinterest mood board to inform the brand design and guide the overall vision.

I’ll create 5-7 initial logo concepts. We’ll review these designs together, then start to narrow down the selection.

The top 2-3 designs are then refined based on your feedback and preferences. We’ll repeat this process until the logo is finalized.

After the logo is set, I’ll create a full brand identity sheet based on the final design. The identity sheet is a one-pager that includes your logo, logo extensions, brand icons, colour palette, font system, brand pattern, and photo direction or inspiration.

Once you’re happy with all brand elements, I will package them up along with custom brand guidelines. This document acts as a set of rules explaining how to use each element consistently. All brand assets will be sent as rastor (JPG, PNG) and vector files (SVG) for web and print.